Marketing cases studies

Next Steps for Your Content Creation Strategy

But how can you tell a case study is doing a good job? What results can you expect to see and how do you measure them? The Millennial generation considers user-generated content UGC 20 percent more influential, 35 percent more memorable and 50 percent more trustworthy, according to research by Crowdtap. Case studies are upfront in the way they present information.

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A case study is a clear narrative that progresses from problem to strategy to solution, illustrating the precise manner a business relationship will pay off for companies. Case studies contain the right information to get buy-in across the company. One study estimated the probability of making a sale to a new contact is between 5 and 20 percent, all things being equal. However, pitching to a past customer is a lot easier — potentially 60 to 70 percent easier.

A case study is an attempt to split the difference between customers and prospects.

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This is particularly important in a B2B setting where purchases are mostly one-time only. Case study dividends are significant across channels. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study. However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through SEO. A case study in marketing is a document or web page that includes several basic parts:. You want to show the world how your product or service has helped a customer in a huge way.

In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.

Think of a marketing case study as a lure. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study. You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing.

Creating a marketing case study gives you an edge that your competitors might have. It can also help your leads make more informed decisions. Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative.

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  8. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies. A marketing case study gives you that opportunity because nobody else can duplicate it. Anybody can throw testimonials on their site by Ron R. Anyone can also make them up. Trust is tenuous in the digital marketing world. Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled.

    The Ultimate Marketing Case Study Template

    Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence. Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. The more detail you give, the more authority you create for your company — and the more your leads will trust your expertise.

    Each of these marketing case studies illustrates the power behind the medium. Here, we have a fairly vague result.

    + Case Studies: Social Media and Content Marketing Examples

    Ecommerce marketing case studies can become extremely valuable. In this case, Bit.

    Why Case Studies Are Important

    The PDF document includes several sections that take you through the process of how Vissla improved its omnichannel marketing with Bit. The results were that Vissla was able to visualize and centralize data in one place. They gained greater control over their social media marketing, which resulted in faster and better improvements in the content they shared.

    By giving us an easy-to-use dashboard that instantly displays the results of our multichannel promotions, we can see what kinds of content work on what channel, which channels we should be investing in the most, and what we need to do to optimize our content. Notice that he used hard numbers. People comprehend real numbers faster than lengthy text explanations.

    A Glimpse Into A Harvard Business School Case Study Class

    This MarketingSherpa case study is super detailed and describes the process by which MarketingSherpa helped a natural foods company boost revenue by 18 percent with a site redesign. You see the entire project from start to finish. Since this marketing case study focused on design, visuals were imperative. Let your business and its niche guide the way in which you construct your case study. It should be geared toward other businesses or customers who might benefit from your business.

    Case Studies Collection

    You might notice that many companies publish numerous marketing case studies. You can either choose a project that has already concluded or one that is starting or underway. Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert.

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